Why I built ScoreIt
Hi, I’m Parker Damaska. I built ScoreIt because high school athletic departments were stuck using tools that were never designed for game day.
The problem I kept seeing
Athletic directors and coaches already have full jobs. On top of that, they’re expected to look professional online: matchday posts, final scores, commitment announcements, schedules parents can actually find.
Most programs piece it together. Someone opens a design tool, swaps last week’s opponent for this week’s, exports a file, then posts it on Instagram. Someone else updates the school website — if there’s time. By Friday night, the information is scattered, the graphics don’t match, and parents are still asking “what time is the game?”
None of that is a lack of effort. It’s a lack of tools built for this work.
What ScoreIt is
ScoreIt is two things, in one place, at app.scoreitathletics.com:
- Sports graphics in seconds. Matchday, final score, commitment, and official offer templates use your school name and colors. You can also generate custom designs with AI on Pro.
- A dedicated athletics website. Every school can publish a mobile-friendly site for schedules, sports, and program info — not just social posts that disappear in a feed.
The web app is where you design, download, and publish. You don’t need Canva, a CMS, or a designer on staff.
Why this matters
When graphics are consistent, your program looks like a program — not a collection of one-off posts. When parents have one URL for the schedule, they stop hunting across Instagram, group chats, and a district site that hasn’t been updated since Tuesday.
That’s the bar I wanted: professional by default, fast enough to use after a game, simple enough that you don’t need a tutorial.
Where we’re going
ScoreIt has a generous Free plan — templates, branding, five PNG downloads a month, and your athletics website. Pro ($49/month) unlocks unlimited downloads, AI graphics (50 generations a month), a custom domain, and a white-label site.
We’re not trying to become every athletics tool at once. We’re focused on looking professional and keeping your community informed. If you’re a coach, AD, or school admin, I’d love for you to try it and tell us what’s missing.