How high schools post scores today (and what's broken)
By Parker Damaska
Over the past few months, I've talked with dozens of athletic directors and coaches about how they share game updates. What I've learned is that the current system is more complicated—and more broken—than most people realize.
Most high schools use a combination of methods to share scores and game updates, and each one comes with its own set of problems. Instagram and Twitter are the most common platforms, but they weren't built for this. Posts get buried in algorithm-driven feeds, there's no guarantee your community sees important updates, and mixing athletic updates with other school content creates confusion. Plus, finding historical game information is nearly impossible when everything disappears into a social media timeline.
School websites are another option, but they're often updated manually by already-busy staff, not mobile-friendly, hard to navigate, and frequently updated hours or days after games end. By the time parents see the update, the excitement has passed.
Some schools use group text services or apps like Remind, but these require opt-in from parents, don't provide a public record, mix important updates with routine announcements, and can be expensive at scale. Email newsletters are common too, but they arrive too late to be timely, get lost in inboxes, require significant time to compile, and don't reach students effectively.
Beyond the technical limitations, there are deeper issues. Coaches and athletic directors are already stretched thin. Posting to multiple platforms, formatting content differently for each one, and managing responses takes time they don't have. Without a standard process, updates vary in quality, timing, and format. Some games get posted immediately, others days later—or not at all.
When information is spread across multiple platforms, your community has to check multiple places. Parents might follow Instagram but not Twitter. Students might only check the website. Important updates get missed, and the community becomes fragmented. Social media feeds mix athletic updates with memes, personal posts, and other content, leaving no dedicated space that presents your athletic program professionally.
These problems have real consequences. Parents miss updates about games, schedule changes, and achievements. Students don't know when games are happening or how teams performed. Alumni lose connection with programs they care about. Coaches waste time managing platforms instead of coaching. Schools struggle to maintain a consistent, professional presence.
The current system is broken, but it doesn't have to be. This is exactly why we built ScoreIt. We've created a platform that takes 30 seconds to post an update, provides a dedicated space for athletic information, ensures your community can always find what they need, presents your program professionally, and works on any device, anywhere.
With the right tools, sharing game updates can be simple, fast, and effective. The question isn't whether schools can continue using the current system—it's whether they should.